Sunday, March 24, 2013

Seeing Red

This past Thursday I was backstage at World Master Card Fashion week, covering The Heart Truth Red Dress runway show. It's a lot more fun, exciting and less tense than the other shows. Why? The models are celebrities and survivors, women who want to spark a conversation about women's health. Each is paired with a Canadian designer to create a red dress, and they really ham it up for the audience on the catwalk. We were all on our feet by the end of the show.

I covered the show last year for Glow Magazine: You know about the style power of a LBD (Little Black Dress), but do you know what a LRD (Little Red Dress) can do? About this time every year, celebrities and fashion designers take on the LRD to celebrate women and help fight against heart disease with a fashion show called The Heart Truth to bring attention to heart health. The point of the show is to bring awareness to women about their risk for heart disease and stroke. According to the Heart and Stroke Foundation of Canada, heart disease is the number one killer of women in Canada. A big reason why? Women are too busy taking care of others in their lives to realize the risk factors. Here are some runway shots from the 2012 The Heart Truth Fashion Show.

Stay tuned for my coverage for this year's show at glow.ca.

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